One day, you might be doing your holiday shopping from your car. Elastic Path believes the future of digital commerce will follow the shopping experience, going beyond websites to a new era of smart devices, even ones inside your car. The Vancouver-based ecommerce company just received $8 million in financing, which will go toward supporting the company's Cortex API, a hypermedia platform that extends the shopping experience to multiple devices. Toronto’s Wellington Financial provided the financing.
After a decade of helping sellers list items on eBay, power seller software maker Auctiva is launching its own marketplace. Or, more accurately, it's launching a platform, named AMP, where anyone can create a marketplace. Auctiva and its partners have 500,000 products ready to be included in any store via its API (our new AMP API profile).