November 30, 2005
There's always been a little annoyance on the end of affiliate APIs, those that pay developers money for referring buyers. In exchange for a potential sale, developers have to send their users to the company's site to complete the transaction. In the future, many of those purchasers will be able to remain using the developer's application for the length of the sale. We're a step closer to that future with a new release from API management company Mashery (a ProgrammableWeb sponsor). Mashery customers can now process transactions through their APIs, which means the potential for applications with lower barriers between a customer and a sale. And yes, that little annoyance at the end of affiliate APIs could be going away.
Great customer service has long been a competitive advantage for any business. But for online merchants, that can take up valuable extra time, as customers wonder where their packages are. Amazon's massive online retail business has done many things, such as famously upended the book industry. It's also changed customer expectations--free shipping (or shipping by subscription), fast delivery, giving customers the ability to track with a click of a button. It puts the mom-and-pop online stores--and many other large operations--at a disadvantage. Aftership provides the Aftership API to help level the playing field.
Based in Vancouver, BC, Payfirma has created an XML-based API that promises custom forms and full shopping carts to keep you in control of developing the flow of your credit card processing. The idea is to make business's lives simpler by reducing development costs with the Payfirma API that accepts Visa, Mastercard, Discover, and American Express among others.