December 31, 2018
Related Articles (423)
Warranty Life launched for a single purpose: "[develop] an easy-to-use system that takes the filing, searching and frustration out of keeping track of product warranties." In its short existence, Warranty Life seems have to achieved its goal by improving warranty attachment rate to sales by 60% and its innovative system is now in use by hundreds of retailers across the US. Warranty Life wants to extend its reach and its value proposition by offering the Warranty API that can integrate with third party applications and websites.
Why, you may ask, would Zappos--which you probably know as that online shoe store with the great return policy--need an API, much less a developer platform? Well, Zappos doesn't just sell shoes these days; they also carry men's and women's clothing, handbags, housewares, and other related products. And if there's one thing online shoppers love, it's new ways to shop.
Technology and entertainment retailer Best Buy is leading the way with the latest addition to the Best Buy API. It now allows developers to not just search the company's catalogue, but also complete the purchases within their own applications. Developers then earn a portion of the sale, which one would expect to be more likely than when applications must hand off the customer to Best Buy's site.