More and more companies are devoting more and more of their advertising budgets to digital channels such as search, social, and mobile. And for good reason: In many if not most cases, you can't effectively reach your customers if you ignore the digital channels that are used on a daily basis by countless individuals.
Microsoft is one of the first--and certainly the largest of--customers of Wolfram Alpha's commercial API (our Wolfram|Alpha API profile). For math and nutritional searches, Microsoft's Bing now uses Wolfram results.
Certua, a financial services provider that aims to use data and the latest technology to transform the financial industry, has announced a new Enterprise Insurance platform that will provide customers access to their platform via APIs.