The latest version of Play Services from Google makes it easier for developers to add beacon location to their apps, push more targeted advertisements, look deeper into gamers' behavior, and add video recording to just about any app. Here's what you need to know about Play Services 9.0
Developers worried about surpassing mobile app size limits can find salvation in the new modular SDK from MoPub. It allows developer to customize the SDK for only the ad formats they want or need to use. This means developers have more control over their app's size and can improve performance.