To laypeople, the high potential disciplines of artificial intelligence (AI), machine learning (ML), and data science are enigmas. Most people don't even know what these terms mean, let alone what to do about them. But, in its Einstein portfolio of AI offerings, Salesforce has cracked the code.
Marketing has changed in the digital world and APIs play a central role. We have more devices and channels than ever to connect with people and APIs are the way to connect those devices. This article, based on an APIcon talk, looks at what Digital Marketing is and how APIs help drive brand success.