You can't catch a fish without enticing bait. It's a fact; incentive gets people to take action. When it comes to the web, every company wants to get potential customers or fans to interact with their brand and demonstrate loyalty, and the best way to do that is to offer users something exciting for their efforts. Push Entertainment is a service that offers a range of loyalty applications for consumer brands. The company also provides an API that allows developers access to this data.
Twilio has announced that it will acquire SendGrid in an all-stock deal that totals $2 billion, the company’s largest acquisition to date. Twilio is well-known in the developer community for their API offerings. With the addition of SendGrid’s services, Twilio gains an already robust email service.