In the digital age, many companies use customer touch points to collect information without capitalizing on its full potential. By allowing companies to harness the huge amounts of customer information that gets collected, APIs become a powerful tool for competitive advantage.
A recent report by the Aite Group entitled "The Case for Mashups in Capital Markets" projected that despite the current financial climate, capital market firms will spend $35 million in mashup technology this year. According to the report, which surveyed 13 major capital market firms around the world, these companies will be willing to invest in mashups in order to address a variety of business processes:
An independent, open source platform aimed at making it easier for governments and businesses to publish open data has released a new version of their API. The CKAN API allows access to catalog listings of open datasets, full-text searches, and sharing of statistics on open data usage.