September 3, 2019
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Whether we like it or not, social media is a powerful marketing tool, and what people are saying about a brand or business can have a noticeable effect; good or bad. What would be really beneficial, is if businesses could be notified immediately whenever their product or brand was mentioned on a social media platform or elsewhere on the web, allowing them to act accordingly. Enter Mention. It's created to do exactly that - allow users to follow mentions online. Mention also provides the Mention API that allows developers to integrate this functionality with other applications.
In order for APIs to deliver on a myriad of benefits and objectives, organizations must design them with scale in mind. However, the need to build high-performing APIs that scale with the business ecosystem is pressuring many development teams to build APIs that may be restricting business growth.
Fifteen APIs have been added to the ProgrammableWeb directory in categories including Voice, Mapping and Storage. Highlights include an API for managing membership subscriptions and APIs for Lambdatest cross browser testing services. Here's a rundown of the latest additions.