NFLData.com has taken some aggressive steps to position itself as a market leader in sports data with the release of the NFL Data.com API. Sports data tools – already playing a crucial part in the business side of many international sports – is set to see further demand as fans expect greater access to up-to-the-minute stats and as a new raft of fan and athlete-based startups are created around international and local competitions.
Datasift has released a new query builder for customers working with social media. It answers a simple question: what do you do as a company, with all that data, all the Tweets, Facebook and blog comments about you? It turns out, that if you can really focus in on the comments about you, about your industry, about what customers are thinking, the answer is a goldmine of connection to your best customers and a key to going viral.