Fitness trackers collect reams of data, but that data not always used effectively. Fitbit's wearables are about to get a lot smarter. The company said it is collaborating with Google to push health data generated by its fitness trackers to the cloud where medical professionals can put it to work.
As the API economy continues to grow and the hubris around the opening of banking becomes deafening, this debate provides the backdrop to a dialogue increasingly characterised by the avid interest of government and industry bodies. This need appears to derive from a number of goals.