As businesses look to maintain operations by enhancing connections with their customers, telecom APIs can help keep business running as usual and bring high quality, personalized support to customers anywhere. Omnichannel communication strategies give customers more contact points with a brand.
Last year, Facebook announced that it would launch a set of business-centric tools around WhatsApp. The company has also long stated that it would eventually monetize its various messaging platforms. Facebook has taken a step towards both goals with the introduction of the WhatsApp Business API.