Synq has hit the market with a video API designed to bring video capabilities to apps. Unlike many existing video platforms, Synq is not a standalone video management system that brings apps into its ecosystem. Synq hopes that this developer-first mindset will set it apart from other video services.
When it comes to video (and audio), it seems every device uses its own special format. There is a good chance the format used by your camera can’t just be copied to a web site and viewed as is. The process of converting between formats is known as transcoding. It is a CPU intensive job, and with hundreds of formats to choose from presents developers with a significant challenge. Zencoder is a new web service that is looking to provide a solution.