Continuing a three-part series on Facebook Ads API. In Part one, I looked at how Facebook Ads vendors have done little with their exclusive access to the API and instead have tried to game Facebook’s system through ad multiplication. In Part two, I discussed how the API can be used to gather the data needed to measure true performance. In this final part, I offer some ideas of tools that developers could create to improve the optimization of Facebook ads.
The availability of the EmoVu API means that developers can create emotionally intelligent applications using artificially intelligent emotion-recognition technology. This article takes a closer look at what the EmoVu API can do.