May 12, 2017
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Continuing a three-part series on the Facebook Ads API. In Part one, I looked at how Facebook Ads vendors have done little with their exclusive access to the API and instead have tried to game Facebook's system through ad multiplication. In Part two, I'll discuss how the API can be used to gather the data needed to measure true performance.
Later this year, developers will lose access to a popular API. Yesterday, streaming video giant Netflix announced that it will be shuttering its public API on November 14, 2014. A small set of developers including Flixster, Fanhattan and Instant Watcher will continue to have access to the Netflix API.