May 12, 2017
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When planning an event, aside from all the fun stuff like the programme, the décor and the like, the bottom line is getting people to turn up; and no-one's going to make an appearance if they don't even know it exists. So marketing the event is key, and that's where evvnt comes in. It's an online event marketing service that focuses on getting the word out there by broadcasting and publishing a user's event to multiple event listing sites. The evvnt API makes this functionality available to be integrated with other sites and applications.
The focus of Gravity Rock Solid Recommendations is to help its business clients offer personalized recommendations to their customers. Their clients funnel lots of content, like video streaming sites, dating sites, Groupon imitators, classified sites and ad networks to consumers. The Gravity R&D API uses events to track user interactions. From there they import an item catalog to build user profiles to create the individualized recommendations.
Continuing a three-part series on the Facebook Ads API. In Part one, I looked at how Facebook Ads vendors have done little with their exclusive access to the API and instead have tried to game Facebook's system through ad multiplication. In Part two, I'll discuss how the API can be used to gather the data needed to measure true performance.