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Daily API RoundUp: Act-On, EyeSpy, DoubleClick Reporting and Trafficking
We've added 15 APIs to the ProgrammableWeb directory today in Recognition, Sports, and Marketing categories, among others. Also added: client libraries for Buddycloud.
Activestandards API: Making Technical & Marketing Depts. Play Nice Together
Activestandards, the provider of a website quality management platform, has just released the first of what it says will be many APIs. Their focus is on helping enterprises drive business by getting technical and marketing teams to work more closely together. According to the press release, the goal is to facilitate integration with the content management systems (CMS).
Let Psychology Drive Customer Interaction: TipTap Lab API
TipTap Lab uses psychology to better understand existing and potential customers. The TipTap Lab API allows third party apps to take advantage of such psychology by building profiles for those that interact with the app and acting accordingly. Whether an app developer wants to personalize an online experience or pair up users with similar interests, the TipTap Lab API examines the abstract, subconscious layer of users to better and enable a developer to accomplish goals.