Developed app markets are increasingly saturated making it harder than ever to stand out. Localizing your app abroad - whether just a translation or a full app overhaul - could be the difference between its global success or failure. So what should you consider if you want to localize right now?
WorldMate, the world's largest mobile itinerary management and booking service, launched the WorldMate API this week. The e-mail parsing API extracts travel data (e.g. confirmation e-mails, key travel information, airport codes, etc.) and sends the information back to the developer's platform. Providing such information opens WorldMate's data to a new realm of applications. WorldMate has already seen adoption from developers outside the itinerary management and booking space. Early examples include expense reporting, flight status, and compliance apps. WorldMate CEO, Jean Tripier, commented: "We are overwhelmed with the immediate popularity of the API across a wide spectrum of developers."