Great customer service has long been a competitive advantage for any business. But for online merchants, that can take up valuable extra time, as customers wonder where their packages are. Amazon's massive online retail business has done many things, such as famously upended the book industry. It's also changed customer expectations--free shipping (or shipping by subscription), fast delivery, giving customers the ability to track with a click of a button. It puts the mom-and-pop online stores--and many other large operations--at a disadvantage. Aftership provides the Aftership API to help level the playing field.