A trend is starting to emerge: Advanced technologies are being made available first as cloud services that organizations can invoke easily via an API, rather than having to figure out how to deploy and master themselves. The latest example of that trend is a cloud service from AlchemyAPI that takes advantage of machine learning and computer vision technologies to allow publishers and providers of ad networks to more easily monetize content.
The line between what constitutes a software-as-a-service (SaaS) application and a platform-as-a-service (PaaS) environment has always been relatively thin. SaaS applications that expose an API to third-party developers can quickly transform into a development platform.
Smaato has been at the in-app advertising game for years now. However, the industry has advanced so much in the last few years, that updating its existing SDKs wasn't good enough to support the current environment. Accordingly, Smaato has completely rebuilt its in-app advertising Smaato SDK.