Customer service-focused Zappos intends to make public a feature of its Zappos API that allows customers to access order history. The feature is currently available in its official iPhone and iPad apps, though there is no timeline for when Zappos will make it available to its growing developer community.
In May, PW reported on Gumroad's API that aimed to simplify online transactions. Indeed, the earlier release did move Gumroad towards its goal: "to democratize the ability to sell stuff online." However, Gumroad's latest offer, Platform API, simplifies the online buying process even further. The earlier API required buyers to register for a Gumroad account and required the use of links. The Platform API removes the need for links and buyer accounts. Instead, an entire transaction occurs on the merchant's site.