As traditional television looks to reach new audiences, the API provides a way to reuse and recycle content in a way that broadens the customer base. Broadcast companies such as ESPN are now leveraging next-generation APIs to fight back these challengers and raise bar on the competition.
Startups need to build quickly and iterate quicker. That means not re-inventing the wheel -- whenever possible. Just 5 years ago, people were asking why would you use an API? This has quickly turned to why wouldn't you! Since March 2007 there are 14 times as many APIs listed on the ProgrammableWeb site. And the growth rate is accelerating. API listings on ProgrammableWeb have exploded this year so far, doubling the same period last year, and about four times the same period in 2010 (see chart below).
WePay, an online payments platform, is celebrating the one year anniversary of the WePay Payments API by offering lower pricing and new features that allow partners to have complete control of the checkout experience.