The existence of APIs has made it possible for organizations to collect and aggregate unprecedented amounts of customer data. What’s not so clear is how to actually go about harnessing it. That issue is giving rise to a host of customer intelligence applications that leverage APIs to ingest data and then, in turn, make analysis of that data available via an external API.
In the age of the programmable Web the application development community has become a vibrant place where developers frequently move between multiple projects involving multiple organizations. The trouble is that there is no real center to that activity, which leaves a lot of developers to their own devices when it comes to generating new business opportunities.
One of the more subtle trends starting to emerge as 2014 approaches is that end users are increasingly self-servicing their data integration requirements. As integration services continue to mature in the cloud, the days of end users' dependence on developers to connect various sets of data are coming to a close. A case in point is Adeptia, a provider of data and application integration software that plans to extend the reach of its software directly to end users.