It’s no secret that Dell placed a big bet on software companies in the last few years. The hard part will be pulling all the assets together under a shared integrated framework. The company is working through the first phases of that effort now, according to Dell Software president John Swainson.
Printful, a drop shipping service for custom print products and a product of the same team who created Startup Vitamins and BeHappy.me, has provided the Printful API that will allow people to easily integrate the functionality with their websites and applications. The service is specifically aimed at small and medium websites that want to offer print products, but don't want to handle the fulfillment and shipping of those products.