This week's issue of BusinessWeek has a four-part special report entitled "CEO Guide to Mashups" by Rachael King. The articles cover the enterprise mashup space, consumer mashups, mobile and banking mashups.
Millions of small businesses use QuickBooks for accounting and invoicing, but for many a view of customer data ends there. A partnership between QuickBooks maker Intuit and enterprise software-as-a-service company Salesforce looks to bring more insights to small business customers. To connect the seemingly disparate worlds in which the companies operate, they're using their APIs, namely the Intuit Data Service API.