For businesses and brands, the customer is king, and being able to know what makes consumers tick is a definite advantage. Converser makes this a possibility by enabling application owners to interact with their customers directly from within the app, getting a better understanding of their users and ultimately gaining the knowledge they need to maximise their appeal. Converser's API is available to developers who want to integrate this functionality with other applications.
Moving to make their rapid application development platform as widely accessible as possible, Mendix today launched Mendix AppCloud. Announced at the Mendix World 2014 conference, AppCloud is an implementation of the company's platform-as-a-service (PaaS) environment that is used for rapidly developing applications on a cloud platform managed by Mendix. In addition, Mendix also announced that it is making available a free community edition of its PaaS environment that small teams of up to 10 developers can use to build applications.