As much as mobile backend-as-a-service (BaaS) platforms free up developers from having to worry about the infrastructure that support their applications, they do generally come with a downside; most of them lock the developer into a particular cloud platform. With that issue in mind, FeedHenry created a namesake BaaS platform that took advantage of Node.js to create a BaaS platform that developers could deploy and ultimately move to any cloud platform of their choice.
Japanese start-up Linkify has bypassed an API release and gone straight to an SDK launch of their latest mobile developer tools. Linkify aims to provide monetization opportunities by using keyword and graphics analysis to add paid links directly into content on mobile Web sites and app pages. Cofounder and CTO Ikuya Yamada spoke with ProgrammableWeb about how developers can commercialize their content and Linkify’s roadmap to an augmented-reality future based on text and graphics analytics.