198 riders from 22 teams set off on June 29th, 2013 to race in the 100th anniversary of LeTour de France -- an annual multiple stage bicycle race primarily held in France. Today, professional cycling is arguably the most technology addicted of all sports, with cyclists frequently using technology to achieve improved performance. Similar to other sectors, API Management is now at the heart of the latest technology advances in this field.
Bike sharing, a common form of collective transportation outside the US, has started gaining traction in the US. A recent addition to the bike sharing scene, viaCycle, approaches the market differently than its competitors and hopes that its innovative approach will make it the Zipcar of bike sharing. viaCycle differentiates itself by combining the community aspect of bike sharing with "cutting edge IT." Within the IT competitive advantage lies the viaCycle API available for third-party app development.