Mandrill, a Mailchimp add-on, announced an outage early this week. The company reported that users could send emails, but could not receive emails. Additionally, users experienced errors when using webhooks and scheduled mailings. On February 5th, the company reported that it had resolved the issue.
Newsweaver, communications software provider, offers the Newsweaver API, aimed at increasing intra-company or customer engagement through email campaigns. Newsweaver's platform utilizes homegrown microsite, segmentation, personalisation, in-depth reporting, and social media to encourage and increase engagement.
Campaigner, leading email marketing services provider, has launched the Campaigner Elements API. The Elements API is intended to be integrated with analytics platforms to gain greater insight into subscriber behavior. Creating targets for email blasts is step one. The Elements API makes step two easier: narrowing focus to potential customers.