At its Unite developer conference this week, Shopify introduced its new Marketing Events API. The API allows market app developers to track marketing events directly within the Shopify ecosystem. Marketing apps have long been popular within Shopify's App Store, but tracking has been difficult.
While brick-and-mortar shopping is not dead, it certainly isn't surviving without it's eCommerce counterparts. Powering eCommerce technology are Application Programming Interfaces, or APIs. Here, we take a look at some notable eCommerce APIs that can be found in the ProgrammableWeb directory.