ReportGrid has found an excellent niche and positioned itself as the leader of the pack when it comes to web-savvy. It provides data analytics as a service, which is not new in itself. The idea of providing this service with data submission through its ReportGrid API and analytics delivered in a web browser really takes it to the next level. ReportGrid is one of 43 analytics APIs, and one of 241 Enterprise APIs. Its simplicity makes it relevant to a broader audience than many of the more use-case tailored web services, such as those that focus on web site analytics or social media.
A new Facebook Keyword Insights API has been made available to a select range of media partners in the United States, allowing registered developers to create finer-grain, real-time data analysis of popular reactions to the latest news, sport and pop culture stories.
Stage of Life, loyalty marketing agency, has launched its Coupon API. The API pulls from the Stage of Life Merchant Network. The network includes hundreds of national brand merchant offers, coupons, and discounts. Access through the API gives developers the flexibility to enhance current loyalty programs, or build stand alone applications.