July 16, 2018
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As Google continues to set the bar for website analytics, Hootsuite, the social media management service, is promoting its ability to create sophisticated visualizations based on data available through the Google Analytics API. In the crowded world of social management and analytics tools, Hootsuite is poised somewhere between a multichannel social publishing platform and social analytics tool. Their recent focus on data visualization shows just how important the analytics part of the business is. While Hootsuite offers a free entry-level service the advanced Google Analytics integration is only available to paid subscribers.
Grabyo recently opened its doors as a TV clip sharing service. Alongside its go to market lies the Grabyo API that allows developers to integrate Grabyo functionality with third party apps and sites. Grabyo describes itself as "the ultimate second screen experience."
Cloud Elements, a company that provides pre-built integrations into leading cloud services, has announced the availability of the Cloud Elements Messaging Hub which connects Twilio and SendGrid APIs together. This new service provides enterprises the ability to seamlessly send and receive messages via SMS or email.