In Microsoft's journey to make Office an open developer platform, the company has taken the next step by making the Excel REST API generally available. Now developers can integrate the business productivity tool with third party services like accounting software, emails, surveys, etc.
Aria Solutions announced an API-based softphone solution that brings Salesforce CRM and Cisco telephony platforms together in a single solution. The Velocity Softphone is available on the Salesforce AppExchange and eliminates the need for agents to flip back and forth between various platforms.
Zootle, UK based hosted CRM provider, offers most of its features through the SalesSystemCRM API. From prospecting to order processing, the API allows developers to integrate an entire ecommerce solution with its existing website and apps. The SalesSystemCRM app suite already focused and tailored to budgets in the SME space. However, an API makes the CRM provider even more attractive to businesses strapped for IT resources.