Any mobile app that does anything interesting has an API. Yet most of the apps that help you get interesting things done do not expose that API to developers. For many of us, a to-do lists are the arteries of our work-life. Some popular task apps that could be integrating the disparate parts of our lives are instead maintaining silos of task data.
Mobile backend-as-a-service (MBaaS) provider Kii has launched a first-of-its-kind A/B testing feature for MBaaS customers, which can also be used as a stand-alone tool for mobile app developers. Kii CEO and Cofounder Masanari Arai and Senior Vice President and Chief Product Officer Phani Pandrangi spoke with ProgrammableWeb about what the new features mean for mobile app developers and how to make use of their REST APIs and SDKs to better analyze the commercial potential, usage patterns, and growth opportunities of new app products.