October 3, 2017
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Baker, a customer relationship management (CRM) platform for the cannabis industry, today announced the addition of an API to its integrations program. The API provides Baker partners with access to normalized, real-time inventory, order, and customer data, and is available to select partners.
The added complexity of tying multiple IT systems together to offer digital reward programs may require the implementation of an API management platform. However, the benefits to your customers can be significant, as experienced by Amsterdam-based transactional loyalty firm IceMobile.
You can learn to build an app using the Salesforce API that gives you a customer's name, email, and phone number. The API can help you to access leads information and understand client behavior. Web actions like click, watch, scroll, browse can determine how a sales team can follow up.