October 12, 2016
They say it’s the Age of the Consumer because people have more access to a lot of information about any given product they buy or vendor they do business with. But for all that information one thing most of us don’t have much control over is the rewards programs their credit cards generated points towards every time they buy something.
Online shopping has won many a consumer over with the quick, easy and convenient benefits it provides. But even with all its pros, the check-out process can still be a bit laborious and time consuming. As with all things digital, we have become spoiled for choice and anything other than lightening fast can make users a little grumpy. This is the issue that Paddle has set out to address. It's an app for iPhone, Android and tablets that allows users to make payments with a quick click or tap. The Paddle API also makes it quick and easy for its functionality to be integrated with other existing e-commerce systems.
MyBantu is an interesting little mashup, available as an iPhone app, an Android app, and a website. Its goal is to make shopping for anything, especially restaurants and movies, easier and more social. It uses Yelp API, Netflix API and various others to make it happen. It's very similar in idea to Siri, the "ultimate mashup" that Apple later gobbled up in the largest mashup acquisition ever.