Facebook is partnering with cloud hosting service Heroku to
make Facebook application deployment more plug-and-play. The new service likely uses the Heroku API to allow developers to instantly have a basic Facebook app running in minutes instead of hours or days. Facebook's app wizard lets you choose from Heroku's supported languages, then pre-populates an app with working examples of common tasks using the Facebook API.
As traditional television looks to reach new audiences, the API provides a way to reuse and recycle content in a way that broadens the customer base. Broadcast companies such as ESPN are now leveraging next-generation APIs to fight back these challengers and raise bar on the competition.