The Streak API integrates its client relationship management (CRM) platform into other applications like MailChimps and Wufoo. The API's webpage reveals that it requires an API key and uses HTTP Basic Auth. The request format supports Create, retrieve, update, and delete (CRUD) with response in JSON. The purpose of the API is to manage CRM relationships through your application.
Activestandards, the provider of a website quality management platform, has just released the first of what it says will be many APIs. Their focus is on helping enterprises drive business by getting technical and marketing teams to work more closely together. According to the press release, the goal is to facilitate integration with the content management systems (CMS).
Display & Video 360 is Google’s consolidated marketing platform that helps marketers manage their campaigns across display, video, TV, audio, etc. The platform is designed to increase productivity in collaborative environments and simplify marketing data visualization through consolidation.