As enterprises embrace digital business models, they are evolving toward becoming data-driven organizations and harnessing analytics. This article explores the challenges of using traditional analytics approaches, how API management can address these challenges, and mine valuable data for analytics.
Rebel is known for its interactive emails. But, developers had asked for Rebel to launch an API that allowed them to build emails with JSON (same process as Rebel Actionable API) without the need for interactive functionality. In response, Rebel has launched the Rebel Lite API.
Once you start collecting tweets and users in a relational database as described in my previous post, you have the power of SQL queries to identify the best targets for engagement.
