February 4, 2020
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With the average person spending a substantial amount of time online everyday and having access to at least one kind of mobile device, the field of digital advertising has an incredible opportunity to meet consumers face to face; on their personal devices. For this kind of advertising to reach its full potential, there needs to be an accurate way to measure its accuracy and effectiveness in order for it to be a lucrative part of a brand advertising budget. That's where Vizu and its Vizu API comes in - a tool for gathering real-time information about online customers and audiences.
A year ago we asked who belongs to the API billionaires club and listed several APIs that can count their API requests in the billions. Now there are many more API billionaires serving billions of requests every month. There is also a class of eight companies that are serving in the billions every single day, as shown in ProgrammableWeb Founder John Musser's talk today at Glue.
PowerReviews today announces updates to its API, which will enable new integrations with select technology partners and improve the usability of its entire platform. The updated PowerReviews API enables turnkey integrations and provides greater data support for enterprise retailers and brands.