February 4, 2020
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Business-to-developer marketing, or B2D, is less familiar than B2C or B2B marketing but just as--if not more--important for API providers. This article outlines some of the challenges faced when engaging with developers, as well as advice for how to go where the developers are.
Six APIs have been added to the directory in categories such as Machine Learning. Also added: libraries for use with Google Webmaster Tools and NOAA National Weather Service APIs.
Developers are forever being asked for data from Web applications to either resolve a DevOps issue or better inform a business decision. Gathering all that data in a way that makes sense to both the developer and the people that need to act on that information has always been problematic. Looking to take that issue head on, New Relic this week launched the public beta of New Relic Insights, a real-time analytics tool that developers can invoke within the context of the New Relic application performance management (APM) service.