New York start-up Digital Brand Mine has released an API-driven analytics tool dubbed Megalytic that aggregates web performance data from diverse sources into a single, brand-centric platform.
Prosperent has released "the performance advertising industry's first and only celebrity product API." The celebrity product API will allow content creators and developers to include products associated with celebrities into advertising campaigns. According to Propserent's CEO, Brian Lovett, "hundreds of hours" are currently spent researching celebrity-product affiliations.
The Gender Gap Grader API is now available to help mine large data sets by gender. The API could be a powerful tool in helping identify gender and racial inequalities.
