Turn (turn.com), a leading advertising and marketing technology products provider, has announced the availability of three new APIs. These new APIs allow programmatic access to platform data and functions including: data contract and taxonomy, campaign metadata, and campaign Metrics.
Marketing has changed in the digital world and APIs play a central role. We have more devices and channels than ever to connect with people and APIs are the way to connect those devices. This article, based on an APIcon talk, looks at what Digital Marketing is and how APIs help drive brand success.