February 4, 2020
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Marketing has changed in the digital world and APIs play a central role. We have more devices and channels than ever to connect with people and APIs are the way to connect those devices. This article, based on an APIcon talk, looks at what Digital Marketing is and how APIs help drive brand success.
Topsy, a leading social analytics solutions provider, has just announced the launch of a brand new set of social data APIs that have been added to Topsy API Services. The new set of APIs allow developers to integrate social metrics, insights, and content from any time period or in real time directly into applications.
Facebook is once again under fire in the press after the Wall Street Journal published a report detailing how a number of popular apps are sharing data with the social network's analytics platform through its SDK. In some cases, sensitive health data related to health was being shared.