September 12, 2019
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Here is an interview with Jeh Daruwala, CEO of Yactraq.com . Their work brings machine learning and natural language processing to the potentially blockbuster world of online videos for targeting of ads based on behaviour. Thus the ads are less spammy, much more relevant, and a win-win for audiences, advertisers and content channels.
Snapchat, which recently surpassed Twitter in daily usage, has unveiled an API that allows advertisers to purchase Snapchat ads programmatically and at scale. Part of a broader launch of new ad offerings, Snapchat's Ads API could help the company grow its ad revenue and pave the way for an IPO.
In an effort to aggregate search across the iOS user experience, iOS 9 introduced proactive suggestions, which were subsequently enhanced in iOS 10. In this article, we explain the role of proactive suggestions and provide an overview of how to implement them in your iOS apps.