Businesses are using a voice over Internet service to address a common problem: The gap between online users and customer care centers. A 2011 TeaLeaf survey found the abandonment rate for online shoppers reaches 41 percent when these customers encounter a problem. One way companies are addressing the problem is by integrating VoIP APIs within their websites so customers can click-to-call for help, according to a SureVoIP blog post.
A slideshare on the business value of APIs been gaining kudos from enterprises around the world. Created by the international business consultancy faberNovel, the slide deck has been presented to APIdays audiences earlier this year, as well as being delievered at industry events like Hewlett Packard’s Innovision meetup.