The focus of Gravity Rock Solid Recommendations is to help its business clients offer personalized recommendations to their customers. Their clients funnel lots of content, like video streaming sites, dating sites, Groupon imitators, classified sites and ad networks to consumers. The Gravity R&D API uses events to track user interactions. From there they import an item catalog to build user profiles to create the individualized recommendations.
Business-to-developer marketing, or B2D, is less familiar than B2C or B2B marketing but just as--if not more--important for API providers. This article outlines some of the challenges faced when engaging with developers, as well as advice for how to go where the developers are.
Facebook has released a Canvas API for Advertisers that can be used to create compelling canvas ads on Facebook. Advertisers can now create canvas components via API such as header, carousel, button, and text. Advertisers can add Canvas to any Facebook photo, video or carousel ad.