Email is probably one of the most important channels explored by marketing managers. Done right, email marketing can have an ROI of 3400%. Bad email lists keep many companies from seeing these results. This article looks at how email verification tools can help companies achieve desired results.
This weekend's look at what what going on in the world of APIs discusses Russian search giant Yandex's open sourced machine learning library, CatBoost. We also cover an Email Verification API from validation company SmartSoft, and look at HP's release of their data protection suite backed by an API.