Given the rabid nature of most of their fan base, professional football teams were among the first organizations to see the value of developing mobile applications to get closer to those fans. The problem for most teams now is the stadium WiFi experience they provide to their most loyal fans leaves much to be desired.
Telefonica, one of the largest telcos in Europe, announced Telenor (Norwegian-based carrier) as its first carrier partner for the BlueVia API platform. The first BlueVia API available to developers is billing services. In-app billing services remove the need for marketplaces like the Apple's app store or iTunes for mobile app purchases. Instead, consumers' purchases are added to their phone bills.
Response Tap, leader in voice-centric marketing technology, recently released the Response Tap API. The Response Tap API enables developers to include Response Tap's number provisioning, call features, and reporting features within third party apps. Response Tap's proprietary software allows companies to track a caller's actions on a website before, during, and after a call. Such tracking technology provides better understanding of marketing activities.