Augmented reality applications are in demand as businesses try to create an application experience that is truly memorable. The Autonomy unit of Hewlett-Packard created Aurasma to enable building those types of application. The Aurasma content management system exposes triggers through which videos, images or 3D models are automatically launched.
Back in May 2011 Canadian YPG launched their developer ecosystem, which Programmableweb covered at the time, "to support and stimulate startup innovation in the local search and location based services market, including a certified developer program and four ways to monetize applications." Fast forward 20 months and the ecosystem now has 2,300 API-related partners, according to Mashery's Devon Biondi.