Body Labs introduced API access to its SOMA technology. SOMA scans a single photo of a human; analyzes the photo along with the subject's height, weight, and gender; and then generates a 3D model and digital measurements for the subject. The SOMA Shape API provides programmatic access to the tech.
SXSW Interactive is probably best known now for its size. The event is spread through about half a dozen venues around downtown and greater Austin, Texas. And the parties that happen late into the night can be many Texas-sized blocks apart. It was a perfect place to track the activity--and inactivity--of a bunch of techies. Storing real-world data and making it accessible in the cloud is a growing trend, with a number of devices and APIs to facilitate it. Much of the focus so far has been on health, as it was at SXSW.